Image via CrunchBaseStatistics favor simplicity. Truth prefers to indulge convenience. This is the philosophy of all virtual marketing — with products meant to appeal to the masses, boasting easy functions and easier values. Such values are what propel purchasing (with the common users seeking operating systems that don’t confuse). And the creators of Windows have tailored their products to success, with sales generated and profits found.
Those profits are proven in the monthly dominance of Microsoft.
Since 2003 Windows products have managed to gain the trust — and dollars — of the average user. The vast potential of their operating systems (from the familiar Vista to the streamlined Windows 7) has defined the charts. Over 84 percent of all computer purchases were attributed to this brand in 2011 alone; and those numbers have remained steady for years.
Such a feat isn’t to be dismissed. It’s instead to be celebrated. Rivals (like Macintosh, Linux and smartphone applications) are constantly appearing, offering new products and trying to entice consumers away. Their collective sales, however, are meager when compared to Windows — with only 16 percent shared between them in 2011. These systems can’t be denied as impressive but are too often deemed complicated by users: making them unappealing and sought by only a few.
Microsoft, however, has managed to maintain its clients — offering operations that work and functions that can be fully utilized. This ensures that its products create the highest numbers (and the most rewards) each month. And it’s easy to assume that this trend will continue for the years to come.